Belgium

Payment methods

Apart from the commonly used payment methods, Bancontact / Mister Cash is very popular in Belgium.

Most popular payment methods in Belgium:
1. Bancontact / Mister Cash (32%)
2. Visa (30%)
3. Master card (20%)
4. Others (17%)

Cultural differences

Belgians are generally a little bit less digitally savvy than the Dutch, but they are catching up. Even though it might be tempting to ‘recycle’ the Dutch website for the Belgian market, in order to get good results, it is essential to adapt to the specific Belgian needs. A .be domain, proper use of Belgian words and or a bilingual website can result in much better search engine listings and more success with the Belgian customers.

Online behaviour

Belgian online shoppers are much more internationally oriented than the Dutch. They prefer purchasing products from France, the Netherlands and Germany, mainly due to better availability, a broader range of products, better price and service conditions. Belgians have high expectations concerning consumer service and voice their complaints through social media channels such as twitter.